Complete Nutrition offers everything from supplements to fitness and nutrition advice.
Located at 14751 Pomerado Road in the Target Center, Complete Nutrition opened at the end of August.
Owned by Jeff Norton, this is the first franchise location for the business in Southern California. Another is in the works in Encinitas.
The company, which has about 165 locations nationwide, was formed in Omaha by former owners of 13 GNC stores. “They decided to go into direct competition (with GNC),” said Norton. “They didn’t see eye-to-eye.”
Norton was born and raised in San Diego. Prior to opening his Complete Nutrition franchise, he worked for Hewlett-Packard in Rancho Bernardo for about 18 years, in marketing and sales development for the printer division. After leaving Hewlett-Packard, he opened his own marketing business focusing on web development four years ago, which he still runs along with Complete Nutrition.
Part of his desire in opening a Complete Nutrition franchise location in Poway was to bring a new concept of health and wellness to his community, he said.
Complete Nutrition offers more than just supplements and vitamins. The business’ body transformation service is a huge part what sets it apart from other stores, said Norton.
The body transformation service includes creating a comprehensive plan for helping customers with whatever body change they seek, including weight loss, lean muscle gain or sports performance.
“It’s not just about weight loss,” said Norton. “It’s all about helping (customers) with whatever their desired body transformation is. It’s not just throwing a bunch of products at you, but consulting on what you need, helping to find the right foods and beverages to consume, the right amount of fitness, the right supplements. There’s a lot of different ways to help customers and that is what we aim to do.”
The comprehensive service includes advice on nutrition from the store’s nutrition consultant, advice on workouts and fitness from the store’s fitness consultant, a reference to meal planning services, partnerships with local gyms and fitness clubs and a study of the customer’s body composition.
Customers can get the most out of their products and services through the store’s club rewards program, which is available for $60 a year. It includes unlimited body composition tests, fitness plans and food plans, as well as one free smoothie a month.
The store also sells a wide variety of products to help customers on their body sculpting journeys, including several unique products like protein coffee, protein pizza and protein popcorn, offering new and delicious ways to get your protein.
The protein coffee comes in several flavors, including a newly-released flavor, mocha latte. The protein coffee can be mixed with water or milk, mixed into a smoothie or even baked with, said Norton.
The protein pizza features a crust made of chicken and Parmesan cheese, offering a low-carb, high-protein meal.
Norton said another big seller for the store is the Prime Drive line of products, which include a weight loss and energy powder that can be mixed into water to suppress appetite and boost energy. The line has a new flavor, apple orchard, which can be drunk hot or cold. “It’s very versatile,” said Norton.
The store also offers a wide variety of supplements for joint health, digestive support, heart health and sleep aids, as well as multivitamins, cleanses, essential oils and meal replacements.
There is also a smoothie bar in the store, with a variety of healthy options available, as well as healthy to-go snack options. “If people just want to come in and buy a smoothie, that’s fine,” said Norton. The store even offers free healthy snacks in the refrigerator, usually fruit.